Country Briefs Guide
Country Briefs provide in-depth cultural insights for over 60 countries. Each brief covers business customs, communication styles, meeting etiquette, negotiation approaches, and social norms — everything you need to work effectively with people from that culture.
How to Use Country Briefs
- Navigate to Country Briefs from the Tools Dashboard
- Browse the A-Z list or use the region filter tabs (Europe, Asia-Pacific, Americas, Africa & Middle East)
- Use the search bar to quickly find a specific country
- Click a country to read its full brief
What Each Brief Covers
Every country brief includes:
- Hofstede Dimension Scores — The six cultural dimensions with actual values
- Business Culture Overview — General approach to work and professional relationships
- Communication Style — Direct vs. indirect, formal vs. informal patterns
- Meeting & Negotiation — What to expect in business meetings
- Relationship Building — How trust and rapport are established
- Key Do's and Don'ts — Practical tips for avoiding cultural missteps
Tips for Getting the Most Value
- Read the brief for your own country first — you'll understand the framework better by seeing familiar patterns described
- Before an international meeting, spend 10 minutes reviewing the relevant country brief
- Pay special attention to the differences between your country and theirs
- Combine with Interaction Tips for specific colleague/customer advice
Access
Country Briefs require a Pro subscription or active trial.